Step 01
Enter your license number
We pull your CSLB license data, find your Google listing, and scan your website automatically.
For HVAC, Plumbing & Home Services
Your business has blind spots.
We find all of them.
Most contractors have no idea how they look online. Your website, your Google listing, your reviews, your licensing, your visibility. We check it all in 30 seconds and show you exactly where you are losing customers. Free. No login required.
Instant results. No login. No credit card.
7
categories checked
94
data points scored
231,000+
CA contractors in our database
How It Works
Three steps. 30 seconds. Zero cost.
Step 02
See your score
Seven categories. Red to green. See exactly where you stand.
Step 03
Fix what matters
Every issue comes with a clear recommendation. Fix it yourself or let us handle it.
What We Check
Seven categories. Every blind spot.
Trust & Licensing
License, bond, insurance. The easiest category to score high and the most overlooked.
Online Presence
GBP profile, reviews, photos, social, directory listings. How most homeowners find local contractors today.
Reputation
Ratings, responses, trust. The number one trust signal in home services.
Pricing & Value
Estimates, financing, transparency on cost. Homeowners get three quotes. Make sure yours has nothing to hide.
Service Quality
Warranties, guarantees, emergency service, certifications. The promises that turn a one-time job into a repeat customer.
Website Health
Site speed, mobile, page structure, metadata. The technical foundation Google and AI tools grade you on under the hood.
Smart Search
Schema markup, llms.txt, FAQ, citations. Whether ChatGPT, Claude, and Perplexity find and recommend you when homeowners ask.
Sample Report
Here is what your results look like.
C
Sample Business Health Report
Demo HVAC Company
316/700
45%
Grade C
Fair. There is room to grow. The leak is real but fixable.
Trust & Licensing
85/100
6 passed1 failed
Claim to see what’s failing
Online Presence
62/100
4 passed3 failed
Claim to see what’s failing
Reputation
28/100
1 passed5 failed
Claim to see what’s failing
Pricing & Value
40/100
1 passed3 failed
Claim to see what’s failing
Service Quality
45/100
1 passed4 failed
Claim to see what’s failing
Website Health
38/100
2 passed5 failed
Claim to see what’s failing
Smart Search
18/100
1 passed5 failed
Claim to see what’s failing
This contractor is losing an estimated $28,000 per year to fixable problems.
How To Fix It
Three ways to raise your score.
Fix it yourself
Every failing check comes with a plain-language explanation and a step-by-step fix. Free guides, recommended tools, and video walkthroughs. No sales pitch.
See free guidesGet help
We fix the issues for you. Websites, Google profiles, reviews, SEO, after-hours capture. One person who has been in HVAC for 10 years, not an agency.
See servicesPreview a site we builtFull partnership
Monthly support across every category. Strategy calls. Unlimited changes. AI-powered tools. Your fractional marketing team for a flat monthly fee. Starting at $99/mo.
Learn about partnershipsOur Work
We don’t just score websites. We build them.
Every site we build is designed to score 90+ on TradeScore from day one. Real lead capture, fast load, full mobile, the works.
demo.tradesadvisory.com
Open
The Cleanup
$850
Fix what's broken. Speed, mobile, SSL, booking.
Most popular
The Rebuild
$5,500
Custom site built to score 90+. Designed for leads.
The Lead Engine
$9,500+ $499/mo
Full site + SEO + Google Ads + monthly management.
Founding client pricing available. Limited spots.