Trust & Licensing
58/100
Licensing, insurance, bonding, BBB record, and verified credentials.
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Straight Shooter Heating & CoolingHVAC in San Diego · Reviews & Verification
San Diego, CA
Scored Jun 9, 2026
B
475/700
TradeScore measures verifiable business health, not workmanship.
HVAC$$Great Value53 / 91 checks
TradeScore™
Grade Breakdown
How the TradeScore works
We score this contractor out of 700 across 7 categories using public data: licensing, reviews, their website, and more. Higher is better. Each bar below is that category out of 100. Open a card to see the checks behind it.
Online Presence
91/100
Website quality, page speed, structured data, and Google profile completeness.
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Reputation
85/100
Ratings, review volume, recency, owner responsiveness, and sentiment.
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Pricing & Value
76/100
Transparency, financing options, and what customers say about cost.
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Service Quality
35/100
Warranties, guarantees, emergency service, certifications, and customer care.
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Website Health
75/100
Technical site fundamentals, Core Web Vitals, semantic HTML, sitemap, canonical URLs, Open Graph + Twitter Card metadata, content freshness, named services.
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Smart Search
55/100
How well your site is structured for AI search engines to read and recommend, LocalBusiness + Review + FAQ + Service/Product schemas, llms.txt, NAP consistency.
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What Customers Say
Reviews
Review summary
Straight Shooter Heating & Cooling is viewed as fair and competitive on pricing. Reviewers consistently highlight professional technicians. A few mention scheduling delays.
The themes below are summarized from the actual text of those reviews.
Summarized from 195 Google reviews
What customers love
- Professional technicians37
- Strong recommendations34
- Quality workmanship22
- Fast response times20
- Clear communication15
Common concerns
- Scheduling delays8
- Upselling on some visits4
- Higher prices than average1
22 hours ago
Great job, two professional technicians Kenneth and Rayy
RICHARD CLARKvia Google
a week ago
Straight Shooter is a great group and are very professional! They were very responsive/quick on scheduling a survey, going over the requested services, scheduling the install, showing me and explaining to me the inst…
Adrian Salasvia Google
2 weeks ago
Great guy. So knowledgeable and helpful. Very professional company
Jane Lazarvia Google
3 weeks ago
Aaron came out to discuss removing my radiated heating unit and was super helpful and able to schedule me right away. Definitely appreciate and recommend him!
Brooke Knisleyvia Google
a month ago
Great company to work with! It’s always a pleasure to deal with professionals. Great communications from the company and the crew were great. My son has a background in HVAC and he was impressed in the whole projec…
Michael Holleronvia Google
a month ago
Fantastic service, very reasonable price. I very much appreciated that Mike explained everything very thoroughly, I feel like I have a full understanding of the issues at hand and what was needed to fix them. I very s…
John Dwanvia Google
From Their Google Profile
Photos
What They Do
Services, specialties, and brands
Services
HVACHeatingAir ConditioningIndoor Air QualityTune UpAC InstallAC InstallationHeat Pump
Specialties
What they're known for.
Maintenance PlansNew InstallationsIndoor Air Quality
TradeScore ratings are generated algorithmically from publicly available data including California CSLB license records, Better Business Bureau filings, Google Business Profile data, and automated website analysis. Scores reflect the data available at the time of scoring (see date above) and are updated periodically. Scores are informational tools designed to help homeowners research contractors. They are not endorsements, guarantees of work quality, or recommendations to hire or avoid any contractor. Data accuracy depends on public sources and may not reflect recent changes. If you are a contractor and believe your information is inaccurate, visit tradesadvisory.com/dispute to request a review. See our full Terms of Service for details.